Of encounters, visions and ceramics: our Salon 2025

With immense gratitude, we would like to thank all those who, during Milan Design Week 2025, crossed the threshold of our showroom in Via Marsala 2, in the beating heart of the Brera Design District.

It was an honor to welcome clients, designers, architects, retailers, business partners and the curious: your presence made the experience of Idilla or (The Eternal Echo of Clay) alive and vibrant.

The set-up, curated by Studio A-ro, was intended to be more than just an exhibition: an immersive, intimate and textural tale that celebrated ceramics as tangible memory and matter in perpetual transformation. Through the new Idilla collection, designed by Manuel Di Giacobbe, we sought to restore the primordial voice of clay, evoking its deepest essence in the dialogue between craft and industry, nature and technology.

Thank you for your enthusiasm in welcoming this project. Every suggestion collected is for us a source of inspiration and stimulus to continue our aesthetic and design research.

Find out more about the showroom!

Allestimento Alice Showroom MDW 2025

Salone del mobile 2025 Alice