In the special issue Il Sole 24 Ore dedicates to Cersaie 2025, Alice stands out as an emblematic example of Made in Italy manufacturing excellence. The interview with Mauro Rossi, President and CEO, retraces a growth journey that in recent years has transformed the company into a business able to combine vision with industrial strength.
Among the most significant figures is daily production, which now exceeds 800 pieces, made possible by a nine-phase process built on a precise balance between craftsmanship and technology. A model in which manual know-how remains central, while innovation and automation become tools to ensure consistent quality, efficiency, and sustainability.
Il Sole’s feature goes beyond the numbers: it highlights a way of working that enhances the material, respects the local area, and understands design as a continuity between aesthetics and responsibility. This vision, shaped by targeted investments and ongoing research, defines Alice Ceramica’s contemporary identity and its growing role in the Italian bathroom industry.
